RACHEL H. GRIFFIN
Play Enthusiast, PR Extraordinaire and Your Ultimate Toy & Lifestyle Maven
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Embodying the spirit of “work hard, play harder,” Rachel lives and breathes the business of play and boasts over two decades of children's entertainment PR and marketing experience.
As a playtime ninja, Rachel has launched numerous toy brands and franchises for industry giants which include multiple Toy of the Year winners and nominees. Rachel serves as an Advisory Board member for ASTRA, The Genius of Play and People of Play (formerly the Chicago Toy and Game Fair) and is a 2-time Women In Toys: Wonder Woman of the Year Finalist and PRSA member. Additionally, Rachel is spokesperson for The Toy Association and a Toy Expert for QVC. Along with PR, Rachel develops spectacular promotional initiatives that boost brand visibility annually. Whether it's dazzling media coverage or jaw-dropping events, Rachel is the maestro of all things to get brands noticed to drive sales. In her free time Rachel uses her PR and marketing abilities to support her life as a proud foster mom, world traveler and accomplished marathon swimmer and triathlete. Her motto: Through dedication and hard work and a touch of playfulness you can accomplish anything. |